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Living In Balance

Bravebird rethinks sustainability for bold and modern redesign of MGE's website, Living in Balance.
Client:
MGE
Release Date:
August 2018
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What is sustainability? To many, the word has become overused, lifeless, or elusive. This word may conjure images of environmental, political, corporate and financial initiatives, but MGE's Community believes it's so much more so they created Living in Balance. Living in Balance is an MGE initiative to amplify community-driven dialogues that defines sustainability through the people living it out every day.

In the summer of 2018, MGE partnered with Bravebird to redefine their initiative, Living in Balance. Right away, our team found that Living in Balance was lacking focus and definition.

Living in Balance is a community-driven dialogue defining sustainability through the people living it out every day. We want to share what we call “sustainability” has in fact been the historical and cultural foundation of many diverse communities–we exist to amplify that foundation. Living in Balance is looking to the past, present, and future to show “sustainability” in a new spectrum.

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Carefully crafted with love by Alejandro Miranda Cruz 
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